Built for flow
Fast iterations on the assets that actually move your funnel, not meetings about meetings.
Austin · Email, SMS & web
Write once. Convert everywhere.
A calm, direct way to ship copy that moves revenue: landing pages, lifecycle email, and texts that sound like a human, not a template.
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Homepage hero, v3
Tighter headline, clearer CTA, objection handled above the fold.
Tuesday, April 8, 2026
Draft
SMS win-back: two texts, one link, no guilt trip. Voice matches your brand guidelines.
For lifecycle email
For SMS
For landing pages
For launches
Think first. Write where it converts.
Direct with me
You work with the writer. Clear feedback loops, no account-manager telephone game.
Stack-ready
Copy formatted for Klaviyo, Shopify, your ESP, and the messy reality of real campaigns.
Talk it out
I pull the story out in conversation, then translate it into lines that convert.
Capture effortlessly
One structured brief becomes emails, pages, texts, and subject lines: aligned, not scattered.
Sharp editing
Cut the filler, keep the proof, tighten the ask, so every line earns its place.
Research-backed messaging
Proven Strategies
I pressure-test angles against competitors, objections, and proof, so the page doesn't sound clever; it closes.
The Strategist
Turns messy offers into one clear promise and the proof that makes it believable.
The Editor
Cuts bloat, sharpens rhythm, and makes sure the CTA feels inevitable, not desperate.
The Closer
Writes the lines people actually click, especially in inboxes and on small screens.
Research thread Preview
Synced from audit
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Hero: one promise, one proof row, one CTA
Tagged Offer clarity
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FAQ block: handle “too expensive” + shipping
Tagged Objections
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Logos + 2 customer quotes above fold
Tagged Proof stack
Offer clarity Objections Proof stack
3 angles linked · client workspace style
What's the goal for this page?
Should we lead with price or proof above the fold?
ATXcopy is working
✓
Scanning 12 recent pages for voice drift and checking 5 campaigns for overlap.
Found weak CTAs in two flows. Recommend single primary action per screen.
✓
Added note to ideas
↻
Comparing your hero to top 3 competitors
I connect the dots across your site, emails, and texts, so the story matches everywhere someone lands.
- I push back with better angles
- Aim at revenue milestones
- Organize copy by funnel stage
- Align pages, ads, and email
- Summarize long briefs fast
- Respect your brand visuals
Roadmap
From insights to shipped copy
Clear checkpoints: audit, angle, draft, refine, so you always know what's next.
Due soon
Homepage hero + CTA strip
Tighten promise, add proof row, single primary button.
Today
Win-back SMS sequence (2)
Plain language, one link, respectful frequency.
Klaviyo flow: post-purchase
Thank-you, expectation-set, soft upsell at day 5.
Backlog
Product page: flagship SKU
Launch email day 3: social proof
SMS compliance copy refresh
Checklists
Milestones
Iteration loops
Share a goal and a deadline. I break it into copy deliverables you can actually publish.
Use cases
Who hires ATXcopy?
Founders, marketers, and e-commerce leads who want copy that pays for itself.
Launch emails
Teasers, day-of sends, and post-launch nurture that match the hype to the offer.
Cart recovery
Email + SMS pairs that remind without nagging, with a clear reason to finish checkout.
Landing tests
Headlines and sections structured so you can learn what converts faster.
Product pages
Benefit-led PDP copy with specs in the right order for buyers, not bots.
Weekly promos
Rhythm and urgency that fit your brand voice, with no fake countdown energy.
Voice guidelines
Short rules your team can use so every touch sounds like the same company.
Founder story
About pages and bios that build trust in under a minute of reading.
Paid social hooks
First lines and CTAs tuned for scroll, then mirrored on the landing page.
Post-purchase
Reduce refunds, increase repeats, with clear expectations and gentle upsells.
Waitlists
Build anticipation with honest stakes and a credible reason to opt in.
Sales pages
Long-form that respects attention: objections handled, proof where skeptics look.
SMS that respects inbox
Opt-in language, frequency, and tone that feel human on a small screen.
FAQ
What to send before kickoff
Links to your store, your current best email, one competitor you admire, and the metric you want to move.
Pricing
Monthly retainer. Most of my work runs on a standard monthly retainer with predictable scope, steady output, and room to iterate as we learn what converts.
À la carte, then retainer. If you’d rather start smaller, I also take on individual projects (emails, a landing page, a launch sequence). Once we’ve proven fit, we can roll what works into a monthly retainer so you’re not re-scoping every week.
Terms
Copy doesn’t pay off overnight. Your audience needs time to see the work, get used to the voice, and respond. One send or one page rarely tells the whole story.
For that reason, I ask for a minimum three-month commitment on retainer engagements. That window is usually when patterns start to show up: what resonates, what to tighten, and where the real lift is.
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